The CEO

Established in 2011, Alicen Watts Beauty Products, LLC., was created by its CEO Dr. Rhonda Odom-Funches, MD. She is a dedicated board-certified Family Medicine physician in Mississippi with a B.S. in Chemistry. Driven by her faith and a profound sense of purpose, Dr. Odom-Funches believes God called her to this industry to serve as His vessel in creating products that enrich lives and bring blessings to those who use them. 

Each product is formulated with meticulous care and, most importantly, prayer. The company offers a wide range of products designed to nourish and strengthen hair and cleanse and moisturize the skin for a beautiful glow. Dr. Odom-Funches considers this work as a way of serving others and bringing God glory, a vision encapsulated in the company's inspiring motto: 

“For Healthy, Flowing, Growing Hair That Brings God Glory”